I sit here in
my room, in the heart of a digital revolution. I have my laptop open in front of
me. I sit here pondering as I attempt to bequeath the deception emitted by the media.
Pondering about what you ask? Well, I simply fear the approach of mayhem because the
Lancome Blush Subtil palette in the shade rose has yet to arrive at my
doorstep. Zoella said this company delivers within days. She would never lie to
me. I trust her. They must be having an arduous time finding my house. Nonetheless,
I’m ecstatic to get to try it, it looked miraculous on Zoe.
The section
above was my tawdry attitude a few days ago… Before I stumbled upon a
documentary that opened up my eyes to the cynical reality of the media. Yes, I
knew there was deception within the media. But, I never thought it elevated to
such a staggering extend, to the point that it is demonstrated by YouTuber’s as well.
YouTuber’s have crafted online personalities that have a potent capability
to connect with their viewers. I mean,
yes, this personality is not entirely a lie. But, there are a few strings
attached.
This
documentary introduced me to the fact that as YouTuber’s fan bases grew, so did
the demand from corporations to endorse their product. Likes, followers,
subscribers, retweets and so forth have become the social currency to
multimillion-dollar cooperation’s. It’s actually a sly method. You see, in
terms of YouTuber’s, the number of subscribers a YouTube star possesses equates to the number of viewers they have, correct? These numbers, the millions of
subscribers, translates to straight up money in the minds of these large
corporations. Corporations can get these YouTuber’s to endorse products
in their videos. The more subscribers these YouTuber's have, the more people see the videos, and thus the higher chance their
product will be sold. With that being said, YouTuber’s are exploited in the way
that beneath their YouTube personality, all their Haul’s, Get Ready with Me
videos and so on are utilized by corporations for momentary gains. Individuals trust these YouTuber’s and tend to gravitate towards what they “love.” So this
master plan without a doubt is genius. It is bound to work.
Don’t think
that the sponsorship is limited to the products presented in their Haul videos.
That Oreo’s packet that you saw in the background of Tyler Oakley’s video will
resonate with your subconscious mind. When you see that packet of Oreo’s again on a shelf in the supermarket you are likely to remember it and purchase it.
I say this with
all asperity. It is utterly ignominious that an advertising company can exploit
what I love just for the sake of materialistic gains. These corporations have
managed to quantify these subscriber values and merely take advantage of my
personal enjoyment to make money. YouTube stars in the eyes of corporations
are not more than walking and talking dollar signs.
